Television advertising / Music in advertising

The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events. The annual Super Bowl football game in the United States is known as the most prominent advertising event on television. The average cost of a single thirty-second TV spot during this game has reached US$3 million (as of 2009). The majority of television commercials feature a song or jingle that listeners soon relate to the product. Virtual advertisements may be inserted into regular television programming through computer graphics. It is typically inserted into otherwise blank backdrops^[13] or used to replace local billboards that are not relevant to the remote broadcast audience.^[14] More controversially, virtual billboards may be inserted into the background^[15] where none exist in real-life. This technique is especially used in televised sporting events.^[16][17] Virtual product placement is also possible.^[18][19]

Infomercials

An infomercial is a long-format television commercial, typically five minutes or longer. The word "infomercial" combining the words "information" & "commercial". The main objective in an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website. Infomercials describe, display, and often demonstrate products and their features, and commonly have testimonials from consumers and industry professionals.

Radio advertising

Radio advertising is a form of advertising via the medium of radio. Radio advertisements are broadcast as radio waves to the air from a transmitter to an antenna and a thus to a receiving device. Airtime is purchased from a station or network in exchange for airing the commercials. While radio has the limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage. Radio is an expanding medium that can be found not only on air, but also online. According to Arbitron, radio has approximately 241.6 million weekly listeners, or more than 93 percent of the U.S. population.

Online advertising

Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Online ads are delivered by an ad server. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

Product placements

Covert advertising, also known as guerrilla advertising, is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand, as in the movie Minority Report, where Tom Cruise's character John Anderton owns a phone with the Nokia logo clearly written in the top corner, or his watch engraved with the Bulgari logo. Another example of advertising in film is in I, Robot, where main character played by Will Smith mentions his Converse shoes several times, calling them "classics," because the film is set far in the future. I, Robot and Spaceballs also showcase futuristic cars with the Audi and Mercedes-Benz logos clearly displayed on the front of the vehicles. Cadillac chose to advertise in the movie The Matrix Reloaded, which as a result contained many scenes in which Cadillac cars were used. Similarly, product placement for Omega Watches, Ford, VAIO, BMW and Aston Martin cars are featured in recent James Bond films, most notably Casino Royale. In "Fantastic Four: Rise of the Silver Surfer", the main transport vehicle shows a large Dodge logo on the front. Blade Runner includes some of the most obvious product placement; the whole film stops to show a Coca-Cola billboard.

Press advertising

Press advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal. This encompasses everything from media with a very broad readership base, such as a major national newspaper or magazine, to more narrowly targeted media such as local newspapers and trade journals on very specialized topics. A form of press advertising is classified advertising, which allows private individuals or companies to purchase a small, narrowly targeted ad for a low fee advertising a product or service. Another form of press advertising is the Display Ad, which is a larger ad (can include art) that typically run in an article section of a newspaper.

Billboard advertising

Billboards are large structures located in public places which display advertisements to passing pedestrians and motorists. Most often, they are located on main roads with a large amount of passing motor and pedestrian traffic; however, they can be placed in any location with large amounts of viewers, such as on mass transit vehicles and in stations, in shopping malls or office buildings, and in stadiums.

Mobile billboard advertising

Mobile billboards are generally vehicle mounted billboards or digital screens. These can be on dedicated vehicles built solely for carrying advertisements along routes preselected by clients, they can also be specially equipped cargo trucks or, in some cases, large banners strewn from planes. The billboards are often lighted; some being backlit, and others employing spotlights. Some billboard displays are static, while others change; for example, continuously or periodically rotating among a set of advertisements. Mobile displays are used for various situations in metropolitan areas throughout the world, including: Target advertising, One-day, and long-term campaigns, Conventions, Sporting events, Store openings and similar promotional events, and Big advertisements from smaller companies.

In-store advertising

In-store advertising is any advertisement placed in a retail store. It includes placement of a product in visible locations in a store, such as at eye level, at the ends of aisles and near checkout counters (aka POP—Point Of Purchase display), eye-catching displays promoting a specific product, and advertisements in such places as shopping carts and in-store video displays.

Coffee cup advertising

Coffee cup advertising is any advertisement placed upon a coffee cup that is distributed out of an office, café, or drive-through coffee shop. This form of advertising was first popularized in Australia, and has begun growing in popularity in the United States, India, and parts of the Middle East.^{[citation needed]}

Street advertising

This type of advertising first came to prominence in the UK by Street Advertising Services to create outdoor advertising on street furniture and pavements. Working with products such as Reverse Graffiti, air dancer's and 3D pavement advertising, the media became an affordable and effective tool for getting brand messages out into public spaces.

Celebrity branding

This type of advertising focuses upon using celebrity power, fame, money, popularity to gain recognition for their products and promote specific stores or products. Advertisers often advertise their products, for example, when celebrities share their favorite products or wear clothes by specific brands or designers. Celebrities are often involved in advertising campaigns such as television or print adverts to advertise specific or general products. The use of celebrities to endorse a brand can have its downsides, however. One mistake by a celebrity can be detrimental to the public relations of a brand. For example, following his performance of eight gold medals at the 2008 Olympic Games in Beijing, China, swimmer Michael Phelps' contract with Kellogg's was terminated, as Kellogg's did not want to associate with him after he was photographed smoking marijuana.

Online advertising

Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

Sorry Blame it On Me

 Akon - Sorry Blame it On Me. 

This song have a touching lyric for sure.

contents of this song shows that a singer that starting to learn more and more about responsibility. He realized everything he do is affecting people around him. he bear all the mistakes he did not even do it, like why he can't keep his family, and why he can't educate their children, why he never back home and he want to take all blame into him.

SONG

If You're Not The One - Daniel Bedingfield


This mellow song sing by Daniel Bedingfield have a nice and touching lyric.The meaning of the song is a man who adores and loves a woman, but she not too sure about that. The man has showing his love to her that he can't live without her, and always dreaming of her as his wife. even the man can't stand the pain, he can't let her go. And he always believe that she is the one will build his home with. He hope to loves her all of his life. But the woman not feel his loves.

STORY

WHAT A BAD LUCK


One day in the woods. a fox saw a rabbit being silent. with curiosity, the fox approached and ask the rabbit "hi rabbit, what happen with you?". "I had a bad luck today." said the rabbit. "What's wrong with today?". "Today I just got married" he said. "Wow, that's great. Congratulations." said the fox. "Not too great, my wife as ugly as an old witch." said the rabbit. "Oh, what a bad luck." said the fox concerned." not too bad, she have a big beautiful house." replied the rabbit. " wow! that's good." said the fox happily. " not to good, the house have been burned." said the rabbit. " Oh, what a bad luck."  replied the fox. " not too bad, my wife is in there too." said the rabbit.

COMPLICATE

I feel it all on me
But I know it simply
It just come when it must be
But it's still complicate

It comes to some people in my lifetime
haunting every young mind
just irritating sometime
but it's different from mine

I have been do everything to deminish it
but it still on me indeed
I don't know what I need
It become more complicated

I heard somebody said
Just don't be afraid
it will worstly spread
if you always thinking bout that

IT'S EASY TO SAY THAT
HOW DO I COULD FORGET ?
EVEN I COULDN'T RAN FROM THAT.

This is complicate.

BAHASA IKLAN

A television advertisement or television commercial, often just commercial, advert, ad, or ad-film (India) – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product. Advertisement revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the dawn of television.
The effect upon the viewing public of commercial advertisements, and mass media in general, has been the subject of philosophical discourse by such luminaries as Marshall McLuhan. The viewership of television programming, as measured by companies such as Nielsen Media Research, is often used as a metric for television advertisement placement, and consequently, for the rates charged to advertisers to air within a given network, television program, or time of day (called a "daypart").
In many countries, including the United States, television campaign advertisements are considered indispensable for a political campaign. In other countries, such as France, political advertising in television is heavily restricted, and some, like Norway completely ban it.

BIOGRAPHY

 Biography of Apple visionary

STEVE JOBS

Visionary Apple Computer founder Steve Jobs has died, aged 56

Jobs, who co-founded the technology company in 1976 with childhood friend Steve Wozniak, has lost his eight year battle with pancreatic cancer, Apple confirmed this evening.
The mastermind behind the iPhone, iPod and iMac, and dozens of other devices, Jobs is remembered for revolutionizing the way we communicate today.

Jobs died in Palo Alto, California on Wednesday evening. He had been fighting the disease publicly since 2004.
His family said in a statement Jobs 'died peacefully today surrounded by his family... We know many of you will mourn with us, and we ask that you respect our privacy during our time of grief.'
Steve Jobs was the biological son of Joanne Schieble and Syrian Abdulfattah ‘John’ Jandali, 23-year-old students at the University of Wisconsin. Within months of giving up their baby son, the pair got married and had a daughter, Mona Simpson, whom he did not meet until he was an adult. Simpson later wrote a book based on their relationship, called 'A Regular Guy'.

The boy was named by his adoptive parents, Paul and Clara Jobs, a working-class couple from Santa Clara County, near San Francisco. They lived in the same house in Mountain View where their son would later hand-build the first Apple computers.
Upon graduation from high school, Jobs went to Reed College in Portland, Oregon – and lasted precisely one term, unable to stick to rigid academia. Instead, he focused on the Homebrew Computer Club and became a technician at the videogame company Atari; the work paid for a philosophical odyssey to India that saw him returning with his head shaved, wearing Indian robes and having taken LSD. Just two years later, the unlikely combination of countercultural thinking and a visionary passion for technology led to the creation of Apple Computer.

It was at a gathering of the Homebrew Computer Club that Steve Wozniak, a computer genius who worked on calculators at Hewlett-Packard, unveiled something genuinely revolutionary. It was a beige motherboard containing 30 or so silicon chips soldered together, by Wozniak, outside of his working hours at Hewlett-Packard. Its 'PROM' chips stored a string of ones and zeros, laboriously typed in by hand, again by Wozniak. The 'monitor' programme he had written enabled you to type a letter on a computer keyboard and see it appear on a screen in front of you. This was the first computer in history that could perform this feat.
The unveiling of what was to become the company's first product, the 'Apple I' machine released in 1976 that resulted from Wozniak’s prototype were assembled in Jobs’ garage.
To pay for the first circuit boards, Jobs sold his VW van for $250, and Wozniak sold his Hewlett-Packard calculator for $500.
The machines the pair went on to sell were far from what we imagine as a computer today – to make them work, you had to wire in a keyboard and connect a monitor yourself. At the time, the idea that 'personal computing' would be profitable seemed almost laughable. 

Yet in 1977, the Apple II was unveiled - a machine that would revolutionise home computing and become the first truly consumer-friendly PC.
As the company grew rapidly, history seemed to be repeating itself in Jobs' personal life. At the age of 23, just like his biological parents, Jobs had a child, Lisa, with his girlfriend Chrisann Brennan, which he struggled to accept. Already with millions in the bank, he’s said to have declared in a court document that he couldn’t be Lisa’s father as he was 'infertile'. Eventually he did acknowledge paternity of Lisa, but went on to marry organic-foods businesswoman Laurene Powell, nine years his junior, at a wedding in 1991 presided over by Zen Buddhist monk Kobun Chino. The couple would have three children together, a son, Reed, born in September 1991, followed by daughters Erin in August 1995 and Eve in 1998.
Meanwhile, as Apple grew in the early Eighties, Jobs began another odyssey: trawling the globe for the best engineers, designers, software developers and marketing people capable of turning his vision into reality.
Jobs lured marketing guru John Sculley from Pepsi in 1983 to become Apple’s CEO. A year later, Apple started its think-big approach with an unheard-of $900,000 budget Ridley Scott-directed Super Bowl television commercial entitled ‘1984’. Two days later an emotional Jobs introduced the Macintosh, the first successful computer with a graphical user interface.
The Jobs-Sculley relationship went downhill during the industry-wide sales decline at the end of 1984. Within months Jobs was out of his own company following a boardroom power struggle but he was far from finished with the company.
Jobs started NeXT to develop computer hardware and software. And in 1986, he bought what would become  Pixar animation for $5million, the studio that went on to produce blockbusters such as Toy Story and Monsters, Inc.  
A decade later Apple bought NeXT for $429million, and soon afterwards appointed Jobs interim CEO. He was back where he wanted to be. Jobs rid the company of projects he didn’t rate. Crucially, he canned dozens of different beige-coloured Apples and replaced them with a single unit, the iMac G3, in vivid 'Bondi Blue' and later in other colours that turned computers from functional to fashionable; 3.7million of the computers, created by visionary British designer Jonathan Ive, were sold worldwide.
During his tenure at Apple, Jobs oversaw every detail - from which prototypes to develop to the packaging of products, and even hiring the chefs to work at Apple’s gleaming, postmodern headquarters at 1 Infinite Loop, Cupertino, California. He was such a fixture, in fact, that in January, 2009, after announcing his second medical leave, Apple stock dropped to $78.20 per share. The stock recovered to become one of the most successful on Wall Street.
Industry watchers called Jobs a master innovator - changing the worlds of computing, recorded music and communication.
In 2001, the iPod turned MP3 players from a geek obsession into a mass-market phenomenon. And in 2003, the iTunes Music Store proved that online music sales could be a viable business.
In 2007, he transformed the cell phone with Apple's iPhone, known for its touch screen, it operates as a handheld computer complete as music player, messaging device.
By 2010, the iPad was unveiled a sleek tablet computer with a touch screen and almost no physical buttons. It could be used for almost anything software designers could conceive, from watching movies to taking pictures to leafing through a virtual book.
Jobs was listed in March as 109th on the Forbes list of the world's billionaires, with a net worth of about $8.3billion. After selling Pixar animation studios to The Walt Disney Company in 2006, and became a Disney board member.
But during much of his final years on the rise, Jobs was embattled with failing health. In 2004, he beat back an unusual form of pancreatic cancer, and in 2009 he was forced to get a liver transplant. He took three medical leaves from Apple.
Finally, he announced on August 24, 2011 that he was stepping down as Apple's chief executive. 
Though his resignation letter was short and to the point, it was obviously full of emotion as he thanked 'the best friends he made for life' at the billion dollar company.
Jobs wrote to the Apple board of directors in his letter of resignation: 'I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come.'
Jobs was subsequently replaced by former Apple Chief Operating Officer Tim Cook.
A statement by Apple's board released on the evening of his death read:'We are deeply saddened to announce that Steve Jobs passed away today.
'Steve's brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve.
'His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts.
In addition to his daughter, Lisa, Jobs is survived by his wife, Laurene Powell, and their three children: Reed Paul, Erin Sienna and Eve.

Read more: http://www.dailymail.co.uk/news/article-2045852/Steve-Jobs-dead-Biography-Apple-visionary.html#ixzz1bt4mlnf

 

MY OPINION: 

 

Steve jobs is perservere man, want to continued innovation even though when his career was slumped. patiently facing all problem until he successfully created something great, and never forgot the past. work professionaly in his company, even when he was sick, he still work hard for his last product Ipad 2. He was resilient man. He was strong and resilient when he fight against his disease for 7 years until he died. when the first he started apple company. he never give up to compete other big company in that time. Not surprising his name and masterpiece heard in all of the country in this earth.

S.O.B

I have been taking a collage in Gunadharma, I have lot of friends in my class. Even so, I still remember my senior high school friends. I still going out with all my old and best friends. I had  5 best friends in senior high school. there are Yasir, Cys, Bayu, Bobby, and Azam. And we are sit in the same class at first grade. Bayu is our leader, he became our leader is not because of his leadership or his toughness or something else like that. He became our leader is because he was the man who make our friendship stronger. Six of us have a different personality, hobby and style. That’s what  make our “geng” is unique. Yasir was grumpy person, always have something new and he likes clubbing. Cys was funny person,  always make us laugh with his hyperactive behavior and he likes beatbox and play football.our leader bayu was a dreamer person, he always have a big dream but he never want to act to make it real, so I think he is a dreamer. He like drawing and also dreaming -_-. Bobby was weird person, never have commitment, always do unusual thing, he had a band but never stay in one band. He likes to play guitar and his genre is metal. Azam is a gamer, he put his own life in front of the PC. He was a great gamer, more precisely a great DotA player. He had won many tournament in Indonesia. He likes to play game. And Malik, myself, the writer, I’m special person in this “geng” because I’m a flexible person. I’m enjoy gathering with all of them. I like music and dancing especialy shuffle dance. And we named our “geng” is S.O.B.

SHUFFLE DANCE

Modern dance, is
a form of dance that formed and evolved since the early 20th century
(Horosko, 2002.P.1). In some places that have not been so familiar
Modern dance as in Indonesia, ballroom dance and concert dance are also still
considered as part of this modern dance. But when seen from the background
the historical, modern dance was actually pioneered by dancers from
United States, as well as dancers in several countries in Western Europe
"Rebelled" against the ballet dance and classical dance that is booming
at that time.
Some of the most famous dancers in action when it is Loie
Fuller, Isadora Duncan and Ruth St.. Denis. Their action is based by a factor
weaknesses of its own ballet and classical dance, namely the need
special equipment other than music, such as costumes, dance shoes, and even grammar
a thick dressing. Some of the equipment is not capable owned by
ordinary people with low economic background, which also had
great interest to dance. Therefore, the three dancers are then
create a free dance that became known as the forerunner of the dance.

The Running Man (Shuffle Dance) is a dance that originated in the 1980s and will be done mainly by MC Hammer during a live concert shows and music videos, but only reached popularity in the 2000s. This dance was created by Paula Abdul while he was a choreographer for Janet Jackson in the late '80s. The Running Man was first performed in 1987 and 1988 as part of the Control-Janet Jackson concert tour. [Citation needed] It is also used in some forms of Melbourne Shuffle dance style. Consists of hopping or sliding step done in such a way as to simulate the speed of a runner.

This is for the tutorial

DESCRIPTION

                                                                          DURIAN

is the fruit of several tree species belonging to the genus Durio and the Malyaceae family.
Durian is tropical fruit, many people said it is the king of fruit. maybe because it's look like a crown. it have thorned skin cover it flesh. it have a strong smells. it have sweet taste even very sweet.  Some people regard the durian as fragrant; others find the aroma overpowering and offensive. The durian, native to Brunei, Indonesia and Malaysia, has been known to the Western world for about 600 years. The 19th-century British naturalist Alfred Russel Wallece famously described its flesh as "a rich custard highly flavoured with almonds". The flesh can be consumed at various stages of ripeness, and it is used to flavour a wide variety of savoury and sweet edibles in Southeast Asian cuisines. The seeds can also be eaten when cooked. many consumers express preferences for specific cultivars, which fetch higher prices in the market. I love this fruit very much.

nothing more

i found my emptyness here..
lie a sand with a pillow
breath thoughfully
nothing more..

maybe its happen once..
when i start to cry
start to understand
why love is so difficult to find..

angry home with no life
no kindness
i dont understand
what im searching now..

emptyness..
fell so lonely
no hope
no ending
just endless cage

dont want to hear what they say
just the gossips around
when the rock slipped away from the womb
nothing less..

i stand but i run
waking up in the nightmare
open that door
should be lie..

nothing more..

INTRODUCE MYSELF

Assalamualaikum warahmatullahi wabarakatuh.
This is my first writing in this blog. I don't know what I'm supposed to wrote, so I just introduce myself in my first blog. My name is Ananda Malik Hamka, you can call me Malik. I was born at 30 December 1992. I'm from Jakarta. I'm Graduated from 35 SHS Jakarta. I have been studying in University of Gunadarma in English literature faculty. I have alot of hobby, such writing, reading comics, listening to the music. for sport I prefer swimming, because it doesn't need alot of stamina and good for my lungs problem. I think that's all about me for this time. to be continue..