APPROACHES
With these
researchs, I would like to show you the characteristics of viewers in
Indonesia, which is represent in viewers of NET TV. And our hope is to make
Indonesian create a good TV chanel with good program that may entertain and
also educate Indonesia’s people.
A. Background
Until now, the
television media still occupies a dominant position as an advertising medium.
for some products, the mass media of television is still as the main choice as
a means to promote production. As an advertising medium television can be
utilized to establish an ad with the advantages that believes audiovisual able
to maximize the advertising message is delivered to the promotion of products,
services or activities. An advertisement or advertising agencies faced with the
choice of options, ie large budget issued, choice tv station that will be used,
the choice of programs and the allocation of advertisement impressions in a
short period of time. Making decision on the basis of advertising messages to
be directed to the targeted ads that target consumers at the right time and right
place.
B. Problems will
be discussed in these papers “Viewer Characteristics of NET TV geographically”
are :
1.
history of NET TV.
2.
viewers characteristic of NET TV.
3.
The reasons that viewers in big cities
are higher than in the urban regions.
4.
Conclusion.
C. The Purpose
of Writing :
1. Describe
the characteristics of the viewers in
Indonesia.
2. Describe
the broadcast quality of the show in Indonesia at the moment.
3. Describe
the things to be the cause of low-quality TV shows in Indonesia.
4. Describe
the solutions that can be given to broadcasting problems in Indonesia.
NET TV
1. History NET TV station
NET TV is a
channel that is still new in the arena of Indonesian television, initially NET
TV is a trial channel for several month in May 2013. NET TV presents a
different TV program from other TV station.NET TV which stands for News and
Entertainment Television has replaced SPACETOON tv channel. This Indonesia terrestrial
broadcasting is aimed at families and younger audiences. In 2012, PT Net
Mediatama Indonesia wants to build a TV station that brought a revolution in
media that Whisnutama initiated by ( former president of Trans TV ). And at
this moment NET TV competing in parallel level with Trans TV and other private
sector TV station.
2. Viewers Characteristics
Seen from a
program that aired in NET TV as “morning show” , “tonight show”, and “Sarah
Sechan”, are Talkshow-type of programs frequently invited popular celebrities ,
such as pop singer, or new comer celebrities who rarely liked by viewers in
rural areas more like a dangdut singer who used to appear in rural areas as we
know. Because of these type of entertainment, urban villagers have no interest
to watch some kind of new comer celebrities which recently known. On the other
side, in big cities where high
technologies are everywhere give and most of the people have educate better
than in rural areas give a different point of view of to these TV channel, NET
TV. They have some interest in new comer celebrities and can see the
entertaining side to watch talkshow-typed programs that aired in NET TV. Additionally
villagers usually do not like most of the entertainment at the contents of the
conversation between the star only guests and presenters. Like the most popular TV programs currently on
NET TV program, The Comment. Has the characteristics of modern viewers who can
receive jokes that are not easily understood to a certain audience, like in
rural areas . In contrast to the urban viewers who have a taste of popular or new as a means of social media has
been in the cities make urban viewers have
no idea the current popular celebrities .
3. The Reasons That Viewers in Big Cities
are higher than in the urban regions.
The main target
of this tv station is definitely dominant over to viewers who live in big
cities than in rural areas , we can examine from the program are presented , some
of TV program using a foreign language ( English ) that shows from it’s title, such
as musical events, fashion etc. Fashion Events such as “iLook” was sounds
really abroad. In this show, the dress styles inspired by western culture
obviously could not make attracted rural viewers . Some programs that dominantly
are new channels are created for modern civilization that well-educates.
Because each programs are international scale programs and wrapped in an attractive
manner includes new comer artists and presenting about things that
are far from rural interest that rural
areas don’t need.
With that goal
on creating the program, NET TV news channel is to reach the urban region
audience section . And sell the ratings by providing big countries need’s programs
.
4. Conclusion
From what NET TV
is targetting on. It shows that most of Indonesian rural population have
minimal education. This caused due to lack of school facilities and install an
idea that education is important. education should have to include all of those
who were in the country. so there is no more divisions of the population by the
level of education in each TV station in television. And also a lack of
infrastructure in rural areas make important informations couldn’t reach rural
region. and as country-wide media which can cover the whole islands anywhere in
Indonesia, Should uses it as an educational tool as well in order to provide a
good education to all viewers. because developed country is a country with
smart population.
Bibliography
http://id.m.wikipedia.org/wiki/NET.com
Tidak ada komentar:
Posting Komentar